The University of Florida’s College of Pharmacy hired PRO iNK to assist with a complete revision of its 1,000-page plus website. PRO iNK facilitated review of the site by a team from the college. We analyzed content, developed a completely new architecture and designed and built the new site in WordPress. Challenges included keeping the UF brand consistent and correctly displayed and re-training college staff to make posts and updates. The site is now completely handled in-house by college staff.